Opportunity Creator: Informational Interviews

Opportunity Creator: Informational Interviews
Photo by Joshua Ness on Unsplash

You've likely heard of information interviews or one of its variations. Natural networking. Relationship building. Talking to strangers. Having coffee. Whether it was a college career advisor or some random career article you stumbled upon, you’ve skimmed how they can help your career. You may have even read a story about someone who got an amazing opportunity from doing one.

So, this post isn’t about learning what they are. No, this post is about:

  • Reminding you that informational interviews are an option for you

  • And pushing you to set one up—today

Not next week or next month or when you “have some time.” Because if you wait until then, you know you won’t do it.

So, why am I harping on informational interviews? 

Because if you're reading this post, I would bet money that you’re in one (or more) of the following scenarios:

  • You’re looking for a job and need all the help you can get

  • You’re trying to figure out what jobs or careers are a good fit for you

  • You’re ready for the next step in your career but not sure what that is or how to get there

  • You’re happy with what you’re doing but on the lookout for new and interesting opportunities

And the beauty of informational interviews is that they can help you with all these situations (and more). You could start making progress toward your career goals this week by having just one informational interview. Plus, there is nothing keeping you from setting one up, except yourself. You don’t need special skills, you don’t have to have a degree from an ivy league school, or have parents who are close friends with “important” people.

Do what most people won't

take action

Most people take a passive approach to their careers. They send out resumes and then wait for someone to respond. They show up for work every day and wait for someone to offer them a promotion. Mostly they wait. And as many of you already know, waiting doesn’t pay off.

So put yourself among the top performers and do something. Take this first step in helping yourself leave frustration, depression, and anger behind. Don’t let your 40+ year career consist of a string of awful-to-terrible jobs that prevent you from living a full and happy life. Because, like it or not, you take that crap home with you.

To help give you that little extra boost of motivation, let's take a look the awesome powers of informational interviews:


So make today the day that you take action. The day you set aside the 20 minutes you need to ask for an informational interview. The day that you walk around just a little cockier because you did something most people won’t do. The day you realize that by taking this one extra step, you’re giving yourself an advantage most people want, but won’t have. 



Hopefully by now you’re ready for me to shut up about taking action and you’re ready TO DO THIS! So, let’s talk about what it takes to have a successful informational interview experience.


Before you can choose the person you’ll be meeting with, you need to get clear on what your goal is. You don’t want to waste your time or theirs, so consider what you want out of this interview. Are you looking for an idea of what it’s really like to do a specific job? Or are you interested in finding out more about how to land certain opportunities? 

What’s one piece of information that will help move your career forward?

For example, let’s say you’re looking for a new job. You know that you want to do something in marketing, but you’re not 100% sure what. You know that there’s digital marketing, content marketing, SEO specialists, social media managers, and other seemingly infinite possibilities. You’ve done research online about the duties and responsibilities related to many of these positions. But a clear choice still isn’t obvious. So what’s going to help you narrow it down? Maybe you can talk to someone who’s been in many of these positions who can help you compare and contrast. 

WHO TO ASK for an informational interview

Once you have a specific goal for the interview, it’s time to pick out who you’ll be talking to. You’ll want to make a list of at least 5 people who will be best able to give you the information you need. For example, if you’re looking for advice on landing an engineering position at a specific company then talking to someone in accounting at that company won’t help you much. Be as specific as you can in your criteria for choosing this person to get the best results. 

Once you know what you’re looking for in an interviewee, start your search. I personally like starting with LinkedIn because my network is already there and I can search for people beyond my network. But it’s not always the best option depending on your industry. So search the networks you know have the highest chance of getting you what you’re looking for. I also like to send out an email to those I have a more personal connection with (family, friends, mentors) and let them know I’m looking for someone to talk to about [insert topic]. 

Tip from Fast Company:

"Go for the most immediate—and well documented—commonality: The school you went to. As Moore says, hit LinkedIn and look up your college's alumni database."

If you’re looking for recommendations on who to talk to from looser connections in your network, take a look at the following email script from Ramit Sethi at I Will Teach You To Be Rich:

Hello John,

Hope all is well.

If you recall, we spoke a few months ago when I was exploring new career opportunities in information security (I was your student at the time). Thanks again for agreeing to be my reference!

[Remind the busy person how you know each other]

I was browsing the Acme Career site the other day and the Research Scientist role caught my eye. I think it’d be perfect for me considering my work on insider threat-related projects at Current Company.

[Note that the focus of this email is asking for recommendations, not directly asking for a job. John understands you're looking for work and doesn't want to be put on the spot. If he wants to talk to you about the position, he will.]

From what I remember, it sounds pretty similar to the work you do at Acme. By any chance, do you know of anyone there that you think I should chat with? I’d love to learn more about the role so I can see if it’s the right fit for me.

If not, no problem — just wanted to keep you in the loop. Thanks again for all your help!

Take care, 


Some of you may be reluctant to choose someone you don’t know or you can’t be introduced to. I will tell you that 8 out of 10 times, I reach out to complete strangers for interviews. I’ve received a response every time and most of the time it's led to a meeting. People you don’t know do want to help you. I know it sounds crazy, but it’s not.

Think about it like this. How would you feel if tomorrow you received an email from someone asking you for advice on what to do next in their career? Would you automatically delete the email and say “screw that guy.” Or would you be secretly flattered? Maybe you would even tell the next person (or ten) about the kid who reached out to YOU for career advice.

You may or may not respond to the email (things get busy), but your first reaction likely won’t be to think of this person as a pest. And if you have the time for a 20-minute call or for (a free) coffee one afternoon, you would go, wouldn’t you? So use that feeling of being flattered to your advantage. Worse case scenario, they don’t respond back. You didn’t know them well anyways, so no biggie. There are other potential interviewees in the sea.


Now that you have a clear goal and a list of people to reach out to, how do you ask them for the interview?

Informational interviews aren’t meant to be one-hour lunches or dinners. You want to be respectful of this person’s time and make it easy for them to say yes. So asking for 15-20 minutes typically works best. Plus, you can do a lot with a 20-minute coffee meeting. If a face-to-face meeting isn't possible, set up a call instead. I have had great results with both, so go with whatever feels most comfortable for you.

When reaching out to the person you want to connect with, send them a short email that covers the following:

  • How you know them or what you find interesting about them (to build rapport)

  • Specifically what information you're interested in learning from them (to show that you’re not trying to waste their time)

  • An offer to take them to coffee or call them to chat for 20 minutes at a date and time of their convenience (again, 15-20 minutes is easy to say yes to as opposed to 30 minutes or an hour)

  • Give them a way out to remove any pressure or uneasiness they might feel

Here's how this looks in practice:

Subject: Your Amazing Technical Wizardry

Hi John,

I was fascinated by your latest article on Inc.com about creating a computer program that helps solve global food system issues. As an advocate for the investment in food technology, I think the work you are doing is essential to the long-term growth and prosperity of third-world nations.

I would love to learn more about what inspired you to take on this project and what it is like working with investors in the food technology industry. Can I take you out for coffee at a date and time of your choosing? Or maybe a quick 20-minute chat over the phone?

I understand that you may get requests like this all the time and that you can't say yes to everyone, but I do hope you will consider it.

I look forward to hearing back from you and reading more of your articles on Inc.com. 



You're aching to leave that I-hope-the-building-burns-down-today job. You're struggling to answer the "what do I want to be when I grow up" question. You're grasping to find those I-can't-believe-they-pay-me-to-do-this opportunities.

So go ask for an informational interview and take that first step towards a happier, less anxious you.